Services | Digital Ventures
UserCentric’s founders are serial entrepreneurs, having founded, invested in, or advised venture backed technology startups including Oneflare, Kindy, Sittr.com, Divvy, and FluentCommerce, among others.
Using a Lean Startup approach, we have helped several “brick & mortar” or traditional businesses take the leap into offering digital products to grow their business and serve new customer segments. Often these have taken the form of “Software As A Service” ventures, enabling our clients to successfully grow entire new divisions within their companies and to cross-sell between digital and more traditional offerings.
Our methodology begins by defining the customer vision and business goals, and understanding the role that technology can play in solving unmet customer needs. We help our clients with customer research, product design, distribution strategy, pricing, digital operations, software development, DevOps, and roadmapping. Our partner’s previous roles as CEOs and company directors give us a holistic view of what it takes to succeed with a new venture, and provide the playbook for growth.